PVRIS (Lyndsey Gunnulfsen) has released her fourth full-length album EVERGREEN.
The singer/songwriter and multi-instrumentalist co-produced the record alongside collaborators including Linkin Park's Mike Shinoda.
As a fiercely passionate LGBTQ+ woman, Gunnulfsen has fought her entire career to ensure her voice is heard and her art is not compromised in a male-dominated world. EVERGREEN is a call to empower other women and individuals to strengthen their voices. Musically EVERGREEN showcases PVRIS' musical progression with her unique and compelling blend of electronic, rock, and pop elements.
EVERGREEN arrives accompanied by the video for one of the album's standout tracks, I Don't Wanna Do This Anymore. Directed by Jax Anderson and Gunnulfsen, the video connects all the previously released visuals from EVERGREEN, calling back to arresting images like Gunnulfsen split between nature and a synthetic world, and Gunnulfsen battling internal distress and conflict. With visualizers launching for every song on the album, Gunnulfsen shares a unique companion piece, immersing fans into the world of EVERGREEN.
Watch the video for I Don't Wanna Do This Anymore below.
PVRIS has always explored a diverse, eclectic mix of sounds, resulting in a genre all their own. It is this controversial, innovative, and risk-taking approach that has led to Gunnulfsen being lauded as a modern pop/rock icon - performing on Jimmy Kimmel Live, featuring on magazine covers like Rock Sound, Alternative Press, Gay Times, and Kerrang!, and winning the Rock Sound Icon award, Artist of the Year, and Alt Press Breakthrough Band of the Year award. “It’s not my job as an artist to cater to certain trends or people’s nostalgia,” Gunnulfsen shares, “I have to follow what I feel compelled to follow and do my best to uncover what truths and messages I can find within that. I have to always embrace the risks of change and trust that each stage of my music’s life will resonate with whoever it’s meant to.”
It is with this mindset that PVRIS took the unconventional approach of disengaging completely from the public eye to write/record EVERGREEN. Weary of seeing how modern culture has become so dependent on the internet, social media, instant gratification, and the ever-present “algorithm,” Gunnulfsen embarked on a journey of reflection, meditation, and self-discovery. The result is a body of work that feels timeless and refreshing. “If you search the definition of ‘evergreen,’ you will find words like: enduring, timeless, fresh, unlimited, and renewal,” Gunnulfsen explains, “In our modern culture where everything is online, algorithm-based, and instantaneous, it feels like timelessness, longevity and connection could someday become dying concepts. More than ever, PVRIS has, and always will be anti-formula, anti-virality, and anti-instant gratification.”
With a strong sense of purpose and direction in mind, Gunnulfsen focused on co-producing the album alongside a diverse selection of expertly enlisted production collaborators, from Linkin Park’s Mike Shinoda, who co-produced the arena-primed aggressive rock track “TAKE MY NIRVANA”, to American producers Y2K, JT Daly, Matias Mora, and Carrie Karpinen.
Highly inventive and extremely cohesive, the album opens with the explosive and personal track I Don't Wanna Do This Anymore and leads into the ferocious, defiant Animal - a song about breaking free of control, whether it’s from other people or from ourselves. “It's about challenging the identity the outside world chooses to give you,” Gunnulfsen adds, “It’s also a comment on fame and spectacle. We do each other a disservice by restricting one another to these metaphorical cages, the ones we’re constantly putting others in and being put in by others. Animal is about challenging that.”
EVERGREEN is out now via Hopeless Records.
Shop For PVRIS Merch
Listen to EVERGREEN
