Paramore have shared the video for This Is Why standout track Running Out Of Time. The video sees Hayley Williams transported from a music studio into an alternate reality, via a portal in her guitar case.
This strange dimension is filled with enormous mushrooms and flowers, animal-shaped bushes, and Williams' bandmates, Taylor York and Zac Farro whose arms are now comically long.
The reunited band are then subject to all manner of odd occurrences before finding their way to a running track between dimensions.
The video for Running Out Of Time arrived on the same day as ARIA confirmed This Is Why debuted at #1 on both their overall and vinyl charts. This Is Why is Paramore's third album to hit #1 in Australia, following 2009'S Brand New Eyes and 2013'S Paramore. Previous album, 2017s After Laughter peaked at #3. This Is Why also debuted at #1 in the UK.
In a recent video feature for Genius, Williams explains that the song is essentially a self-burn, inspired by her own lack of organisation and poor time management and Dolly Parton's noted distate for tardiness.
The Genius video follows on from a recent interview with Apple Music's Zane Lowe during which Williams revealed that a visit to hyper-organised fellow superstar Taylor Swift's house both amazed and inspired her.
“I was like, ‘Oh my God, my life is so not together, I can barely remember to send someone a card or flowers.’There are still Christmas gifts at my house that I have not sent to my friends just sitting there in the back of my closet. Two of the people I was supposed to give a gift to, I was like, ‘Sorry, I forgot to put [the gifts] in my suitcase so you still don’t get a gift.’ I wish that I was the person that felt like I had all my s— together and I was like, ‘Oh, I had some extra time, so I’m just popping by with some flowers.’ That kind of a thing, that is my idealized self.”
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