To celebrate the release of their highly anticipated new album This Is Why, out Friday 10th February via Atlantic Records, Paramore have announced two pop-up stores in Sydney and Melbourne.
Held at Sydney’s Golden Age Cinema on Saturday 11th February, and at Oshi Gallery in Melbourne on Sunday 12th February, the pop-ups will feature brand new and exclusive merchandise, music, and more available for purchase. To join the event and for more information click here.
The pop-up store announcement follows the band giving the world a third taste of their upcoming full-length, the post-punk-infused single C’est Comme Ça.
C’est Comme Ça continues the band's electrifying return to the spotlight, doubling down on the sonic exploration and artistic growth of previous singles This Is Why and The News, resulting in a side of Paramore we haven't heard before.
Speaking about the song, whose title translates literally from French as “it’s like that” but is more akin to the English-language expression “that’s just how it is” - singer Hayley Williams reveals her lyrical inspiration.
“I’m trying to get un-addicted to a survival narrative. The idea of imminent doom is less catastrophic to me than not knowing anything about the future or my part in it. The guys and I are all in much more stable places in our lives than ever before. And somehow that is harder for me to adjust to.”
C’est Comme Ça arrives accompanied by a lyric video which can be viewed below.
C’est Comme Ça comes into the world at a time when the excitement surrounding Paramore has never been fiercer, with the band set to embark on a diverse selection of tour dates including a headline performance at the Bud Light Super Bowl Music Fest, joining Taylor Swift on the opening nights of her Eras Tour and an intimate album release show for fans at the iconic The Grand Ole Opry House in Nashville. The band will then set off on a headline tour in support of This Is Why kicking off in South America in March, followed by a UK run in April, and a North American run starting in May. Support across those dates comes from Bloc Party, Foals, The Linda Lindas and Genesis Owusu.
It's a collection of support acts that displays the band's ability to effortlessly drift between genre realms, bringing a unique and exciting experience to their fans in some of the biggest rooms Paramore has ever set foot in. Landmark moments on the tour will include two nights at London’s O2 Arena, two nights at New York’s Madison Square Garden, Toronto’s Scotiabank Arena, Austin’s Moody Center, two nights at Los Angeles’ Kia Forum, Seattle’s Climate Pledge Arena and more before wrapping up in St. Paul, MN at Xcel Energy Center on August 2nd. The band are donating a portion of their ticket sales to organizations working in areas of essential community support, including Support & Feed and REVERB.
C’est Comme Ça follows one of Paramore's most striking, agile and frenetic songs to date, The News, which was a showcase for both drummer Zac Farro and guitarist Taylor York's dynamic chemistry, with the pair locking together to create an urgent soundscape over which Hayley Williams unleashes feelings of helplessness and anxiety.
Speaking about the inspiration behind the song, Williams reflects
The News is one of those songs that came together pretty quickly and felt exciting from the start. It feels like a happy medium between classic Paramore angst and bringing in some influences we’ve always had but never exploited. Watching Zac track drums for this one was one of my favorite memories from the studio. Lyrically, it probably explains itself. The 24-hr news cycle is just impossible to comprehend. And I feel a pang of guilt when I unplug to protect my headspace. The common reaction, or non-reaction, seems to be dissociation. Not one of us is innocent of that and who could blame us?”
The Grammy-winning trio revealed their new album plans in September with the release of the album’s title track. This Is Why, currently climbing streaming and alternative radio charts around the globe - saw the beloved band make their Tonight Show Starring Jimmy Fallon debut in between a run of intimate theatre dates and festival headlines. In what’s widely recognized as one of the most exciting musical returns of the year, This is Why drops on February 10th, 2023 on Atlantic Records.
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